MKTG 332 Chapter Notes - Chapter 11: Servicescape
Document Summary
As consumers have less discretionary time, the value of many household maintenance services increase. Time and consumer behavior: time-related factors affect consumer"s thoughts, feelings, and behavior which: Creates differing perceptions of value: forms in which time can affect consumption. Time pressure: urgency to act based on some real or self-imposed deadline, affects consumers in several ways. Consumers process less information when time is scarce. Consumers tend to rely on simple choice heuristics. Switches a consumer"s orientation from hedonic to utilitarian. Time of year: seasonality: regularly occurring conditions that vary with the time of year, effects. Consumers tend to shop earlier in the day during winter months and spend more during the summer months. Cycles: time of day affects the value of products and activities. Circadian cycle: rhythm of the human body that varies with the time of day. One aspect deals with sleeping and waking times of individuals. Distinguishing characteristics of compulsive consumer behavior from.
