SOCI 110 Chapter 1: introduction and chapter 1
Document Summary
The culture of capitalism is devoted to encouraging the production and sale of commodities. Remaking consumption: mass consumption (tobacco, opium, rum, gin, coffee) fueled the. Industrial revolution: this consumption also led to the methods used to later produce, distribute, and consume commodities. In the 19th century, people only bought necessities and spending money on luxuries was considered wasteful. In order to transform buying habits, luxuries had to be transformed into necessities: this was accomplished by: There was a major transformation of the meaning of goods and how they were presented and displayed. The display of commodities helped de ne bourgeois culture, converting the values, attitudes, and tastes of the bourgeois into goods, thus shaping them. The goal of advertising was to shape consumers desires and create value in commodities. Educational and cultural institutions, governmental agencies, nancial institutions, and even the family itself changed their meaning and function to promote the creation of the ultimate consumer.
