JMC 20001 Chapter Notes - Chapter 8: Hbo, Newton N. Minow, Cord-Cutting
29 Oct 2018
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Television: the tv audience is more fragmented as new channels fighting over a declining number of views, digital delivery: youtube, netlfix, hulu, time warner, disney, and 21st century fox are struggling to deal with a shrinking tv audience. Television timeline: 1926: john baird of scotland develops the televisor, 1939: rca demonstrates all-ele(cid:272)tro(cid:374)i(cid:272) tele(cid:448)isio(cid:374) at the ny world"s fair, 1947: first television station in ohio takes the air, 1950s: golden age of television. Cnn, mtv, and dozens of other networks launch: 1990: 3/5 homes get cable tv, averages 79 channels, 1996: congress and pres. Bill clinton agree to sweeping reforms of regulation of tv and radio ownership: 2009: fcc requires tv stations to go all-digital. How does it make money: who is this for: intended audience, age, race, gender, income, education, occupation, martial status, religion, Check the ratings where you live, etc: television broadcasters purchase ratings estimates order to know what to charge, nielsen, sweep months: feb, may, july, and november.
