AGRO 1001 Chapter : 3EXPLORATION And SPICES
Document Summary
Turow, chapters 5 (omitting section on globalization"); chapter 3 (omitting section that compares approaches to regulation); chapter 8 and chapter 2"s section on news media. Conglomerates- a corporation consisting of a number of subsidiary companies or divisions in a variety of unrelated industries, usually as a result of merger or acquisition: new twist on vertical and horizontal integration. G. e, newscorp, disney , viacom, time warner , cbs. Retraction of regulatory laws on media; it allowed the companies to make conglomerates. Fin-syn rules prevented tv networks from production content. One company could own seven radios, tv stations. Deregulation of tv stations-ownership cap increased to 35% of national media (now own up to 1/3) Audience erosion-a decrease in the percentage of the population using a particular mass medium or a specific media outlet. Create franchise and exploit as much synergy as possible among subsidiaries.
