ANSC 4009 Chapter : Macrominerals
Document Summary
The 3 objectives of branding: identification, repeat sales, introduce new products. Which components of the marketing mix will change throughout the product life cycle: price and promotion. Functions of packaging (know the 4: contain and protect, storage/theftage, facilitate recycling, promote, size, color, shape, and smell, know that color serves as a source identifier. The 2 purposes of promotion (labels) (might be on test: informative, the 4 informational purposes of labels (might be on test, instruction. How to use the product: construction. Quality is seen in construction: nutrition. Nutritional value; fda required: reduce cognitive dissonance. To alleviate cognitive dissonance, label provides: persuasive comfort, persuade customers to purchase good or service you have. Figure out where i"m going to go, who do i need to talk to, to sell my product: great presentation. Practice, practice, practice: anticipate and handle objections, close the sale, follow-up.
