MKT 3401 Chapter : Mkt 4301 Sept 27 2016 Copy 3
Document Summary
Mkt 3401: marketing mix, product, price, categories of convenience or categories of the product, level of involvement time spent researching a product, shopping, product of convenience has an implied warranty- it is supposed to be good . Unsought category: never knew i needed it- realize you have to go out and shop for the product, ex. Audiology is the new profession to do because it is the next trend or creating hearing devices. Packaging of a product it matters and companies know it matters: what are the purposes behind it, 1. To protect against breakage, spoilage, and theft have to house your product so people don"t steal: 3. Promote the product- what do you do to promote the product. The written warranty is most important and it does matter who has the best warranty and if the warranty is so good what it does to brand ex. Have a warranty that is second to none.
