BIOL 1001 Chapter : Chapter 17 Part 2
Document Summary
Perception the process by which people select, organize and interpret sensations, our response to stimuli in our environment. Hedonic consumption - the emotional impact of a consumption experience. Basically our senses play a role in the emotional impact. Cannot be proved effective and is banned: subliminal embeds a vague sexual nature to catch attention when not sexual at all, attention how much effort is devoted to processing a particular stimulus. Is a limit resource and can lead to sensory overload aka too much info to process. Personal selection factors: perceptual vigilance how to pick during attention overload or when out of attention (a goal driven perception). Interpretant (meaning: perceptual positioning marketing efforts directed at influencing consumers" interpretation of offerings. Learning - permanent change in behavior caused by experience, making associations. Incidental learn by the atmosphere and not intentional (most of mkt is this: classical conditioning - learning new associations through repetition.
