CMST 2060 Chapter : CMST 2060
Document Summary
1/30/2014 10:24:00 pm more concerned with making a speech sound good than with accuracy. Started academy (must be wealthy and male to attend) Aristotle was plato"s student and he was a realist and cared about being truthful, but sees rhetoric as experimentation as it has uses and faults. He would go to public forum to get feedback of others. It is important to have ethical code as it is socially acceptable and it builds credibility with the audience. The more credible you are the more likely an audience is willing to listen as you will give them reliable information. It is the structure in which you deliver your message, creating an experience for your audience in order to strike/fulfill an interest or desire in the audience. 1. attention (grasp the audience"s attention and interest with something unexpected, a startling fact about your main goal, or louder volume) 2. need (the problem, acknowledging that there is a problem)
