ECON 2000 Chapter : Econ LearnSmart Ch 6

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15 Mar 2019
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The inverse relationship between price and quantity demanded is the law of demand. The percentage change in quantity demanded divided by the percentage change in price describes the basic formula for price elasticity of demand. When calculating the price elasticity of demand, the % change in quantity demanded is calculated as (change in quantity)/(average quantity). When demand is relatively price inelastic, the price elasticity of demand will be less than one. The percentage change in quantity demanded is equal to the percentage change in price when demand is unitary elastic. The concept of price elasticity of demand has many practical applications, including taxation on goods, new product pricing, and the sales effect of price cuts. It will exhibit a price elasticity coefficient greater than one. A brand name product has more substitutes than a product in general and thus more elastic. A product that has many substitutes is less elastic than a product that has few substitutes.

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