ECON 2000 Chapter : Worksheet 11

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15 Mar 2019
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Oligopoly: a form of industry (market) structure characterized by a few dominant firms. Monopolistic competition: a common form of industry structure in the united states, characterized by a large number of firms, no barriers to entry, and product differentiation. Horizontal differentiation: products differ in ways make them better for some people and worse for others. Product differentiation: a strategy that firms use to achieve market power. Accomplished by producing products that have distinct positive identities in consumers" minds. Vertical differentiation: a product difference that, from everyone"s perspective, makes a product better than rival products. Product differentiation ____________________________ the demand elasticity facing a firm. The demand curve for a monopolistic competitor is __________________ elastic than the demand curve for a perfectly competitive firm. The demand curve for a monopolistic competitor is __________________ elastic than the demand curve for a monopolist: advertising.

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