FIN 3717 Chapter : Case 6 Star River Electronics
Document Summary
The market for cd-roms and electronics became so large that there was an. Star river electronics is a company that produces cd-roms to major software. The manufacture is based in singapore and was founded as a joint venture between an asian venture capital firm, new era partners and starlight electronics ltd, Since the new electronic era in the 1990s, there was a high demand for cd-roms, allowing companies to enter a whole new market. Star river electronics has gained respect for producing high quality products. Dvds are an alternative to cd-roms for storage and star river began experimenting with them. Many smaller manufacturing firms experienced a downturn in sales. Star river survived the downturn put experienced a decline in unit price due to competing companies low prices. Adeline koh, the new ceo, was faced with a few issues.
