HUEC 2045 Chapter : Chapter 2
Document Summary
Fashion business is defined as all the fashion industry and services in total. Fashion industry is defined as solely the production of the garments, accessories, or shoes. All industries and services connected with fashion- goods & services. *design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, & consulting. Marketing- word of mouth can make or break a company. Develop good products price, distribute, & promote those products effectively. Goal: know and understand the customer so well that the product or service sells itself. Marketing apparel, accessories, & other fashion-related products to the consumer. Planning required to have he right fashion-oriented merchandise at the right- time place, quantities, prices & sales promotion for specific target customer. Designers and retailers dictate what the fashion will be and force it on consumers fashion influences women only fashion is mysterious and an unpredictable force. Combination of features that make it unique and different.
