HUEC 3045 Chapter : Visual Merchandising 1
Document Summary
Visual merchandising & promotion strategies 8/25/2011 10:59:00 pm. Promotion: a comprehensive term for all communication activities initiated by the seller to inform, persuade, and remind the consumer about products, services, and/or offered for sale, it"s the umbrella word; visual merchandising falls underneath. Elements of promotion: advertising, direct marketing and interactive media, viral marketing, sales promotion, public relations, special events, fashion shows, visual merchandising. Integrated marketing communication: in an imc environment, all promotion elements are thought of as a single communication system with each element supporting the objectives of every other element. Class focus: visual merchandising in primarily the retail environment- the store. Retail constantly changing: competition, spending patterns/ buying patterns, customer informed, sophisticated, loyalty not guaranteed, market not larger, just smarter, shopping is still social activity, retailers must distinguish themselves to survive; vm is one way to do so! Definition: the presentation of merchandise at its best, color coordinated, accessorized; self explanatory.
