ID 1051 Chapter : ID 1051- Elements And Principles Of Desgin
Document Summary
2 ways: linear marks made with a pen or the edge created when two shapes meet. Vertical: gives a feeling of balance, formality and alertness. Size: the simply the relationship of the area occupied by one shape to that of another. Texture: the surface quality of a shape - rough, smooth, soft, hard, glossy, etc. it can also be physical (tactile) or visual (contrast). Color (aka hue): monzull color chart; primary colors: yellow, blue, red. secondary colors: green, purple, orange. blue, blue-violet, violet-red, red-orange, orange-yellow. tertiary colors (start with primary colors): yellow-green, green- Value (aka tone): the lightness/darkness of a color. Balance: a large shape close to the center can be balanced by a small shape close to the edge. A large light toned shape will be balanced by a small dark toned shape (the darker the shape the heavier it appears to be). Repetition: variation is interesting, w/o it repetition can become monotonous.
