MC 2000 Chapter : Ch 8 Notes
Document Summary
Cord-never= someone who has never had cable. Nonlinear tv= watching tv on one"s own schedule, not the programmer"s. Nipkow dise=first workable device for generating electric signals suitable for the transmission of a scene. Pixel=the smallest picture element in an electronic imaging system such as a televisionor computer screen. Iconoscope tube=the first practical television camera tube, developed in 1923. Kinescope=improved picture tube developed by zworykin for rca. Coaxial cable=copper-clad aluminum wire encased in plastic foam insulation, covered by an aluminum outer conductor, and then sheathed in plastic. Microwave relay=audio and video transmitting system in which super-high-frequency signals are sent from land- based point to landbased point. Spot commercial sales=in broadcasting, selling individual ad spots on a given program to a wide variety of advertiserd. Global television audience meter meter ( gtam meter)= vvideo ratings tech. that wil actively and passively measure viewing across all platforms.
