MC 2000 Chapter : MC
Document Summary
Technological vehicles by which complex organizations produce content that is disseminated to an audience. Problem 1: it doesn"t distinguish between different types of media/channels. Problem 2: it assumes the sender is concrete rather than a swarm of individuals. Tells people whats going on in the world. Problem 4: it is linear, step 1, step2, step3 . Which doesn"t reflect how we really consume media. Problem 5: it doesn"t take into consideration convergence. Selective attention- seek out information that agree with us. Communication is a process embedded in our everyday lives that informs the way we perceive, understand, and construct our views of reality and the world. 81% of 10 yr-old girls are afraid of being fat. 42% of girls in grade 1-3 want to be thinner. Biased news that serves as political propaganda. The line between virtual/reality, online/real life is dissolving. Mobile- mass media can be checked whenever we want.
