MC 2000 Chapter : MC2000 Chapter 1
Document Summary
What counts as mass media: mass media: technological vehicles by which complex organizations produce content that is disseminated to an audience, as communication, as technology, as an industry. Interpersonal communication: not one-way communication; rather, a dialogue, one-on-one communication, usually face to face. Inter means between : lots of direct feedback (verbal and nonverbal) from audience . Intra means within: also lots of feedback especially if you have conversations with yourself (or you have multiple personalities) Group communication: one-on-more-than-one communication, closer to one-way communication but sender can still get lots of feedback from audience, ex: organizations, families, sports teams. Mass communication: few-to-many communication, allows the least amount of feedback from the audience, process involving creators, channels, and society, direct mail, billboards, mass media. Linear model of communication: sender mass media channel receivers effect (message) (audience, encoding decoding. Informational filters: psychological filters, selective retention, selective attention what you want to listen to/watch. James carey 1975: symbols, products, values, culture.
