MC 2000 Chapter : Exam 1 - Chapter 2
Document Summary
Demographics: characteristics by which people are divided into social categories, ex: age, gender, race, income. Psychographics: categorizing people by their attitudes, personality, or motivations, ex: art lovers, idea hunters, comparers. Lifestyle categories: category based on types of activities in which potential audiences are involved, marks them as different from others in population at large, ex: skateboarders, gourmet home chefs. Category of artistic composition marked by a distinctive style, form, or content. 5 primary genres - (everyone needs info, education, and ass) Entertainment: setting, typical characters, patterns of action. News: hard news, investigative reports, editorials, soft news. Information: info gathering, ex: data collected online, info retrieval, ex: lexisnexis. Education: teaches people specific ideas about the world in specific ways, determined by age & intellectual development of the audience. Patterned approach to content creation: advertising + entertainment, ex: product placement in a film, education + entertainment, ex: sesame street, news + entertainment, ex: the colbert report.
