MC 2000 Chapter : August23sept4masscom
Document Summary
Technological vehicles by which complex organizations produce content that is disseminated to an audience. Three different forms of mass media: as communication, as technology, as an industry. One on one communication usually face to face. Lots of direct feedback (verbal and nonverbal) from audience. Which doesn"t reflect how we really: it doesn"t take into consideration convergence. Also lots of feedback-especially if you have conversations with yourself (or you have multiple personalities) Closer to one-way communication but sender can still get lots of feedback from audience. Allows the least amount of feedback from the audience. Comm is a process embedded in our everyday lives that informs the way we perceive, understand and construct our view of reality and the world. Vehicle for culture creation, transmission and interpretation. Mass media functions as a cultural storyteller and socializing agent. Media can constrain the way we think, but it can also liberate and empower.
