MC 2000 Chapter : Important Definitions From MEDIA BUSI PPT
Document Summary
Characteristics by which people are divided into particular social categories, e. g. age, gender. Categories based on attitudes, personality types, motivations, e. g. art lovers, idea hunters. Categories based on types of activities in which potential audiences are involved, e. g. skateboarders, gourmet home chefs. Category of artistic composition marked by distinctive style, form, or content. Determined by age and intellectual development of the audience. Mixing genres and subgenres to create a new media product. The creation of mass-media materials for distribution through one or more mass-media vehicles. Delivery of the produced material to the point where it will be shown to its intended audience. Activities for presenting mass-media materials to audience for viewing /purchase. Amount of space/time available for presenting products to customers. Vertical integration: when a business expands into the activities that come before and after its original business (a brewery buys a distributor and a chain of bars)
