MC 2000 Chapter : Ch 1-3 Review For Exam
Document Summary
Technological vehicles by which complex organizations produces content that is disseminated to an audience; as communication, technology, and an industry. What is culture and how do media both create and convey culture: media-vehicle for culture creations, transmission, and interpretation. Social functions of media content: enjoyment-social currency, companionship-parasocial interaction, surveillance, interpretation. What are key criticisms of mass media: stereotypes-racial, gender, overuse of violence and sex, biased news, economic manipulation that drives materialism. What a media literate person should understand about media, society, and individuals: Difference from empirical and conceptual research: empirical, conceptural- Theories: hypodermic needle theory, agenda setting, social learning theory, two-step flow model (opinion leader), uses and gratifications (relationship, diversion, identity, surveillance), cultivation theory (mean world syndrome), critical theory (capitalism, co-optation), cultural theory- How did these studies impact how we now research media: propaganda studies, payne fund studies, the princeton study of the war of the world broadcast, bobo doll experiments- Which one does the media industry have: monopoly, oligopoly-
