MC 2000 Chapter : Mass Comm Pop Quiz Chapter 2
Document Summary
Media practitioners make the media, decide what its going to be. Hard news news story marketed by timeliness, unusualness, and conflict, closeness. Soft news not necessarily hard news, but they feel like the audience would want to know about it. Hybrid genre used to describe mixed genres (rom-coms) Retransmission fee amount a cable system or satellite firm pays to a broadcaster for the right to pick the broadcasters signal off the air and send it to cable or satellite subscribers. Direct sales consumer pays the producer, distributer, or exhibiter and can use it however they want. License fees personal organization pays the producer for the use of the product, but the producer has ultimate control of how it is used. Usage fees amount charged for a mass media product for how much its been used. Venture capitalists invest in company or firm in the hopes that their value will increase overtime.
