MC 2000 Chapter : Mass Communication Notes Chapters 1 3
Document Summary
In the past, mass communication related to the idea of the size of the audience. Technologies such as the newspaper press, radio, movies, and television provided access to masses of people. Not only were the audiences very large, but they were also geographically diverse and typically anonymous to the companies that created the material. The essential reason newspapers, radio, television, and other media outlets were considered different from other means of communication had to do with the size and composition of the audience. The outlook on mass communication has recently changed due to the definition of mass communication changing. This is due to the media channels such as tv and radio stations, the vcr, and multiple cable networks being offered. Basically, fewer people rely on the same channel- diving audiences based on backgrounds and lifestyles. The view of most is that the size of the audience no longer matters; mass communication is now the way content of communication is created.
