MC 2000 Chapter : MC 2000 Chapter 2
Document Summary
6 activities in media business:- audience research: media industries construct audience; meaning that they make the materials presented to a specific type of people risk reduction. Licensing fee; when a movie tv station pay for a license to broadcast a movie. Usage fees; when you pay a fee to enter an information website for a period of time. Subscriptions; when you install a periodic or time to time updated content. Advertising; when media provider sell the attention of the audience to specific products to the products" companies expanding in business: vertical integration: when you expand to have two or more of the chain(production, distribution, and exhibition, etc) Advantage; the chain can be controlled more easily, since one party own the chain horizontal integration: when you sell more than one thing; meaning expanding your business in the same step. *authoritarian: when the media people are friends with the political people so they can present what could be harmful to the friendship.
