MC 2015 Chapter : MC 2015
Document Summary
Mike the tiger- mascot; recognized as an lsu figure; branded event- pr and word of mouth communications; capturing the event and make a story about it on the internet- sharing the lsu brand visually. Love purple live gold- love your university and live up to it; t-shirts support brand as a walking billboard spreading the brand and spreading visual communication. Effective use of images to: inform, entertain, persuade, identify, Know the message and what needs more design and less design. Inform: newspaper- very modular clean and streamlined to get you the most info the fastest; how to guides- how to tie a bow tie diagram; Announcements- personal way to share info- births weddings; street signs- we know what"s going on; phone screen- text email and call alerts; facebook alerts. Entertain: comic strips; memes; magazines print and website; book covers. Identify: logos; sorority and fraternity shirts; clothing tags. ; what"s going to make your brand stand out.
