MC 2015 Chapter : Advertisment HW 3
Document Summary
Compared to u by kotex, tampax introduces tampax compak pearl, a full- size protection with a smaller, more discreet applicator. The advertisement shows a young woman portrayed as mother nature bringing a monthly gift and being scared by a large- mouthed monster. The monster is a silhouette of the product"s ultimate protection against. Considering the magazine (cosmopolitan) that featured the ad and the very nature of the ad, the target audience is likely menstruating aged women. The ad format is a combination of small, discreet typography and a dominant photo. The advertisement shows visual interest by making the photo dominant and the typography subtle. The ad structure visualizes the following elements: dominate photograph, a small headline, and a subtle subhead, a logo and a disclaimer at the bottom. The ad uses a soft blue background color in contrast with a tiny figure of a woman and an actual-sized figure of the product.
