MGT 3200 Chapter : MGT 2 5 13
Document Summary
Did you know: sca is a swedish paper products manufacturer. Charge a decent price though-customers begin to take recommendation: arabian horse blanket- jack price up and sales go up! When competitive advantage is neither: found out what your competitors are doing, then improve on it, you can beat your competitor, but not satisfy customer. Innovation: you want to stand close to customer, predict what customers wants will no longer matter what competition does, value innovation, dominate market. Indirect action components: technology, economy, government, society. International: indirect because when they change, their changes are not felt immediately by organizations. It is 2 to 3 times stronger than chemically strengthened soda-lime glass and is half as thick: this glass first found a commercial use in 2006 cell phone case. A stinker of an innovation: storm products, inc. , a bowling ball manufacturer, is offering scented bowling balls, prices ranging from -, 40 different scents!
