MGT 3200 Chapter : MGMT 3200 Chapter 6 9
Document Summary
Strategy- an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. We are taking our resources and coordinated them in such a way that once they are coordinated it leads to . Core competencies is what the business does well. Competitive advantage- source from which the company grows. They do things better than their competitors so they have an advantage, higher sales, more resources. Companies are growing because if they aren"t growing people will not buy the stuff. Resources: the assets, capabilities, processes, information, and knowledge that the organization controls, symbol, culture (unique way of doing things), mike the tiger, player for the. Miami heat, apple came up with products that are better than their competitors. Competitive advantage: providing greater value for customers than competitors can. Long term- try to copy it but fail to do so. Short term: can last for short period or long period but cannot be permanent.
