MKT 3401 Chapter : Chapter 1 Notes
Document Summary
The activity, set of institutions, and process for creating, communicating, and exchanging offerings that. Philosophies: production orientation, sales orientation, market orientation, societal marketing orientation. People giving up something in order to something else they would. Ashley home furniture has living room the consumer. Based on belief that people will goods and services if techniques are result. Orientation capabilities of the then on the desire and needs of market place. E. g. furniture for the bedroom even though the might not want that. Orientation buy more aggressive sales used and that high sales in high profits. Can t convince people to buy goods services that are neither needed. A philosophy that assumes that a not depend on an but. Delivering superior customer value satisfaction; just word of companies like. Extends the marketing concept by acknowledging that some customers want best purchase a product rather on a customers decision to.
