MKT 3401 Chapter : MKT 3401 Group Guidelines Spring 2015 1
Document Summary
You and your group are to deliver a presentation that demonstrates a confident command of your chosen article. You are responsible for assembling an organized presentation that will focus on what you feel is the main marketing lesson learned from the wsj article you have chosen as it relates to what we have covered in class. Use your creativity and personal insights as you prepare the presentation. The article can come from the booklet or any new wsj article you might to find interesting. Each group will consist of 5-6 students . It is the group"s responsibility to present a typed memo at the beginning of the presentation. The memo should provide a one sentence description of main points that will be discussed throughout the presentation. Failure to provide the typed memo will result in a loss of 10 points. Scheduling: each group should schedule their presentation through the testing center, just as you would for an exam (http://www. cae. lsu. edu/menuframe. htm).
