MKT 3401 Chapter : Marketing 3401
Document Summary
Default look is important; the way you look shows likeability. Default look is critical element of delivery. Ignore default look of people looking across from you, assume they are listening. Thin slice: 10 seconds, 70% accurate for who you are in comparison to one hour. 38 vocal, 55 visual, 7 verbal arrangement (doesn"t have to be scripted or verbatim), Personal branding= performance + personality + visibility + trust: show runner- person is good, can step up, has the look, poise, neophyte- average, everyday, want to be slightly above average, artist- weird on purpose, often creative. People don"t listen to you because of lack of credibility (credibility=knowledge) Curse of knowledge: so much knowledge that can"t present in a clean understanding way, knows too much can"t explain to others. Confidence: has to know what you want to say. Connection: being able to identify with a particular audience, being relevant.
