MKT 3401 Chapter : Ch01 PPT
Document Summary
Exam 2 study guide for sociology stereotype an exaggerated description/generalization applied to every person in a particular category. White privilege some are negative but not really affecting us, whereas if you were another race some would be very offended. race socially constructed category of people who share biological traits. Ex: amish- most amish are white with a certain religion. 2010 racial/ ethnic population percentage white (non-hispanic)- 64% Prejudice unfair generalization about an entire category of people; can be positive or negative; usually negative-literally a pre-judgment. Ex of a positive: you want a black person to be on your team. Ex of positive: you want to hire a latino because they are hardworking. Social distance scale scale used to measure prejudice. Emory bogardus person who developed the scale in 1925. Peoples willingness to participate with others in ethnic group. (****see notes for scale) Robert merton"s strain theory people engage in deviance when there is a strain between goals and means.
