MKT 3401 Chapter : MKT 3401 Ch 15 Outline
Document Summary
Retailing: all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use: classification of retail operations, ownership. Full-line discount store (super center, extreme value, category killer) Department stores: carries a wide variety of shopping and specialty goods, including apparel, cosmetics, housewares, electronics, and sometimes furniture. Specialty stores: allows retailers to refine their merchandise segmentation strategies and tailor their merchandise to specific target markets: carries deeper but narrower assortment of specialty merchandise than a department store, more attentive customer service. Drugstores: stocky pharmacy-related products and services as their main draw, but they also carry an extensive selection of over-the-counter medications, cosmetics, health and beauty aids, seasonal merchandise, specialty items, and some food. Convenience stores: a miniature supermarket, carrying only a limited line of high- turnover convenience goods: 24 hours a day, 7 days a week, higher prices, strategy to compete- expand offers to video rentals and health/beauty aid.
