MKT 3401 Chapter : MKT 3401 Assignment 4 Doc
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Due: beginning of the class on friday, 11. 18. 2011. A comparison of retail prices: pick five product categories that you can find in grocery stores such as cereal, shampoo, milk, etc. for each of the product category you choose, collect prices for three different brands. If the product is on sale, record both discounted price and original price. Then you can compare the price between local and online stores. Mart"s online store, you need to also record prices from one local wal-mart store: organize the information you collect into the following form: Location of the store, type of the store (whether it be a grocery store or a convenient store), and how many different products the product line the store carries are all factors that may account for the price variations. The biggest surprise to us was realizing the usefulness of the unit price.
