MKT 3401 Chapter : MKT 3401
Document Summary
#1 john camp- being successful in a company you need: market yourself, sell yourself (how people see you, know people, maintain contact (develop long term business relationships) #7 what they look for when hiring: number 1 thing they look for: interpersonal and communication skills (must be able to speak well, teamwork, honesty. Identification/association (do you use the same language/ similar/culture/music commercials identify with audience: position/status/success (why you do internships, charisma, ex: justin timberlake (now the creative director of callaway golf clubs) Wall street journal- in class writing assignment thursday. 4 marketing management philosophies: production orientation, what they produce best, they make an item, and they are the best at making them, may not be a demand for the product, sales orientation, sell particular products. Do everything to show that they are environmentally fit. Found a new way to cut shoes: making sure you keep everything good and clean and good citizens, sustainability.
