MKT 3401 Chapter Notes - Chapter 14: Niche Market, Coopetition, Direct Marketing
Document Summary
A marketing channel can be viewed as a canal or pipeline through which products, their ownership, communication, nancing and payment, and accompanying risk ow to the consumer. : a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer: facilitates the downstream physical movement of goods through the supply chain, place of 4ps. Specialization and division of labor creates small simple tasks for efficiency and lower average production costs for economies of scale. Attain economy of scale through specialization and division of labor by aiding upstream producers to market to end consumers. : the elements of the composition and appearance of a product that make it. : the increase in customer satisfaction gained by making a good or service. : the usefulness of a good or service as a function of the location at which it. : the increased value of a product that is created as its ownership is.
