PSYC 2000 Chapter : Modern Perspectives
Document Summary
Field of psychology today; modern perspectives: greening lecture: behavioral. After scandal, watson left his academic job and went into advertising (founded marketing) Famous behaviorist who continued and expanded upon his work: bf skinner. How to manipulate voluntary behavior by changing consequences of behavior- operant conditioning. History of behaviors and the consequences: cognitive. Grew in part out of gestalt psychology (holistic) How people think, remember, and store information. Mri: magnetic fields and radio frequency to picture brain activity during tasks. Language, problem solving, intelligence, decision making cognitive neuroscience: brain and cognitive processing: biophysical. Mental processes can be explained by interaction with biological factors like genes or hormones: evolutionary. Argues human behavior is a result of psychological adaptations that help people successfully function and survive. Biological preparedness: see how someone else reacts: sociocultural. Social: study of groups, relationships, social influences on behavior. Cultural: study of cultural values and norms, or standards of behaviors.
