PSYC 2000 Chapter : Ch 12 Outline Social Psychology
Document Summary
The subject often conformed about 1/3rd of the time and gave the same wrong answer http://www. youtube. com/watch?v=tyih4mkcfja: name conditions that increase the likelihood of conformity. Group size- increases as group size increases up to 4. Group is unanimous- even one dissenter significantly reduces conformity. Group observes one"s behavior- when behavior is not private but publicly known. Culture- collectivist cultures tend to show more conformity than individualistic cultures. Other research has shown feelings of incompetence, insecurity, and low self- esteem also increase conformity: reasons for conformity, normative social influence- a person"s desire to gain approval or avoid rejection. Informational social influence- group may provide valuable info. Foot-in-the-door- when compliance with a smaller request is secured, a larger request follows; creating commitment as used by scientology. Door-in-the-face- a larger request comes first, which is usually refused. This is followed by a second smaller and more reasonable request. Lowball- once a commitment is made, the cost of that commitment is increased.
