PSYC 2000 Chapter : Psychology Chapter 6 Notes
Document Summary
Encoding is the set of mental operations that people perform on sensory information to convert that information into a form that is usable in the brain"s storage system. Encoding is not limited to turning sensory information into signals for the brain. Encoding is accomplished differently in each of three different storage systems of memory: the next step in memory is to hold on to the information for some period of time in a process called storage. The period of time will actually be of different lengths, depending on the system of memory being used: the next process is retrieval. Williams in our opening story seems to be very good at. Information is encoded into sensory memory as neural messages in the nervous system. There are two kinds of sensory memory that have been studied extensively. They are iconic (visual) and echoic (hearing) sensory memories. Iconic memory- visual sensory memory, lasting only a fraction of a second.
