SOCL 2001 Chapter : Sociology
Document Summary
Research methods: standard riles to find a causal relationship between social elements (page 56) Quantitative research: data in numeric form (surveys, statistical analysis) Qualitative research: data communicate meaning in text graphic or other media form (interviews and observation). Data collection: survey research (questionnaire by phone, mail, internet, door to door) The cellular effect: different people use cell phone then land lines. Participant observation: seeks to observe social actions in practice. Content analysis: performed on media- books, documents, videos, paintings. Experimentation: common in social psychology, highly controlled environment. Causation: when a change in one factor causes a change in another factor. Public sociology: using sociology to influence social change. Social research mostly read by sociologists-can benefit the public. Ethnocentrism-believing your own culture is superior and viewing all cultures from your own cultures perspective. High vs low culture debate ex: opera and rap. Cultural relativism- understanding cultural differences without assigning value. Material culture- everything that is part of our constructed environment.
