MARK 201 Chapter Notes - Chapter 6: Ebay, North American Free Trade Agreement, Small Business
Document Summary
The marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products and services that they can produce and market to others. Those manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy products and services for their own use or for resale into the finished goods they sell reprocessing them. Manufacturers buy raw materials and parts that they reprocess. Wholesalers and retailers resell the goods they buy without. Include all buyers in a nation except ultimate consumers. Purchase large volumes of capital equipment, raw materials, Total annual purchases of organizational buyers are far greater manufactured parts, supplies, and business services than those of ultimate consumers. Industrial firms - in some way reprocess a product or service they buy before selling it again to the next buyer. Ex. banks and fiber optics makers, legal advice, auto repair, dry cleaning.
