ECO 201 Chapter Notes - Chapter 9: Status Quo Bias, Bounded Rationality, Sunk Costs

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Explicit costs: cost that requires an outlay of money. Implicit costs: it is measured by the value, in dollar terms, of the benefits that are forgone. Economic profit: revenue minus explicit cost and opportunity costs. This profit takes into account the time and other opportunities you may have given up. Capital: total value of assets of an individual or a firm. Implicit cost of capital: income the owner of the capital could have earned if the capital had been employed in its next best alternative use. Principle of either or decision making: when making an either or choice between two activities, choose the one with positive economic profit. Marginal cost: the additional cost for producing an additional unit of a good. Increasing marginal cost: occurs when each unit of a good costs more to produce than the previous unit. Constant marginal cost: occurs when the cost of producing an additional unit is the same as producing the previous unit.

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