BUS 250 Chapter Notes - Chapter 2: Signature Block, Time Management, Proofreading
Document Summary
Flexible communication process (ace: analyzing, composing, evaluating. Medium: the method you use to deliver your message (phone, face to face, email, text message, etc. ) Goodwill: the positive relationship between you (or your company) and the audience. Audience benefits: advantages the recipient gains from agreeing with or acting on your message. Research: primary research: the process of collecting your own data from original sources, secondary research: the process of searching published reports, articles, and books for information other people have collected. For a message to be effective, it also has to be delivered through the right medium. Deciding when and where to compose: time management, environment, interruptions. Drafting the content: free write, think aloud, write the easiest parts first. Email messages: clearly identify topic and purpose in subject line, begin with a focused first paragraph, use topic specific headings, format important lists as bullet point lists, end with a signature block.
