Chapter 4 Feb 14-1.odt

3 Pages
Unlock Document

Michigan State University
COM 275

Chapter 4 Social Cognitive Theory Social Cognitive Theory • Direct offshoot of Social Learning Theory • You may recall: o L’il Suzie and BOBO!?! • Triadic Reciprocal causation o Three different factors that interact to determine each other 1. Behavior 2. … 3. … Based on Four Distinctly Human Traits • Symbolizing Capacity o The ability to use symbols to transform experiences into cognitive models for the future (ex: words) • Self-Regulatory Capacity o The ability to evaluate and motivate oneself • Self-Reflective Capacity o The ability to verify thoughts to see if they are right • Vicarious Capacity o The ability to learn without direct experience Four Self-Reflective Modes • Logical mode o Verify using logical deduction • Enactive mode o Verify by assessing consistency between perception and own experience to make sure thinking is correct • Social mode o Verify based on comparison with others’ beliefs • Vicarious Mode ** o Very based on the observing the experience of others and their outcomes Observational Learning • Basic logic o A person learns by observing the actions of others and the consequences of those actions. o We learn both behavior & expected outcomes Modeling • The reenactment of observed behavior • 4 processes involved: 1. Attention 2. Retention 3. Motor reproduction 4. Motivation – driven by o Positive outcomes from direct experience o Observation of positive outcomes for others o Internal values (good versus bad) Abstract Modeling • Rules of previously learned behavior generate new beh
More Less

Related notes for COM 275

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.