ITM 311 Chapter Notes - Chapter 10: Financial Post, American Airlines, Cold Turkey
5 Dec 2016
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In real businesses, sa&d is a challenge at every step. This chapter is key to your understanding: the overall process of the next steps, the strategic decisions along the way, the complexities and other issues involved. Some firms have their own trained testers and user labs; specialists write test cases. American airlines, the second-largest domestic u. s. carrier, may have lost as much as. Us million in second-quarter ticket revenues because of a computer software problem in its passenger-reservation system. The problem, which has been corrected, was discovered when a review of second-quarter performance revealed lower-than-expected load factors. The airline said its sabre reservation system indicated that aircraft had sold out of discount fares when such seats were still available. Certain classes of discount fares were prematurely closed and passengers requesting those fares referred to other airlines. ""we gave that business away,"" an airline official said. To break it: now, not later.
