ECONOM 1014 Chapter Notes - Chapter 17: Monopolistic Competition, Product Differentiation, Market Power

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Monopolistic competition: a market with a large number of firms selling similar but not identical products. This combines some features of monopolies and some features of competitive markets. Monopolistic competition describes a market with the following features: >many sellers: there are lots of firms in the market and lots of potential firms. >free entry: firms can enter or exit the market without restriction. As a result, firms will enter when p > ac and exit when p < ac so, just as with competitive markets, in the long run profits are driven to zero (normal) with p = ac. >product differentiation: each firm produces a product that is somewhat different from its competitors. Thus, each firm faces a downward-sloped demand curve. This difference in products gives firms market power b/c ppl are willing to pay more. Products can be differentiated along any dimension that people care about, such as taste, style, features, or location.

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