COMM 1101 Chapter Notes - Chapter 13: Cultivation Theory, Enculturation, Polyphagia

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Dale Herbeck

Document Summary

Media plural form of medium, a channel of communication. Mass media mediated communication intended for large audiences. Culture industries large organizations in the mass communication business that produce, distribute, or show various media texts. Active agents active seekers of various media messages and resisters of others. The individual and mass media: how media messages affect the individual, how individuals choose media messages, different models, selective exposure. People seek media messages or interpret media that confirm their beliefs and avoid media that contradict their beliefs b) uses and gratifications. Asks why consumers seek out certain content. Consumers use media messages to achieve various types of gratification, like: Integration and social interaction (to understand and connect with others) 3: entertainment (to be amused, how individuals resist media messages a, resistance is about more than avoiding a particular show or message, it is about.