COMM 2303 Chapter Notes - Chapter 9: Stock Car Racing, Folk Music, Folklore

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On one hand, we are concerned about the power of popular culture. On the other, we don"t look on popular culture as a serious area of academic research. Cultural imperialism domination through spread of cultural products. Products of u. s. popular culture are well known and circulate widely on the international market: There"s an uneven flow of texts between the united states and other nations. In contrast, u. s. americans are rarely exposed to popular culture from outside the united states. High culture cultural activities that are often the domain of the elite or the well-to-do: Ballet, symphony, opera, great literature, and fine art. These activities sometimes are framed as international because supposedly they can be appreciated by audiences in other places, from other cultures, in different time periods. Low culture cultural activities of the non-elite: Music videos, game shows, professional wrestling, stock car racing, graffiti art,

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