MKTG 2201 Chapter Notes - Chapter 16: Sales, Sales Management, Mary Kay
16 Dec 2016
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~ push money ~ allowances ~ discounts, and deals, co-op advertising ~ trade shows ~ ~ promotional products ~ point of purchase (pop) displays ~ incentive programs ~ Retailers or other organizational customers receive discounts for quantity purchases or for providing special merchandising assistance. Retailers get a discount for using a special thanksgiving display unit for pepperidge farm. Manufacturers pay part of the cost of advertising by retailers who feature the manufacturer"s product in their ads. Brad"s hardware store newspaper advertising that features toro lawn mowers. A company builds awareness and reinforces its image by giving out. Many pop displays also serve a merchandising function. Association trade shows allow manufacturers to display their latest wares to owners of kitchen and bath remodeling stores. Coors distributors provide bar owners with highly sought-after. Caterpillar gives customers caps with the caterpillar logo. Home depot stores allow consumers to select from over.
