ECON 2001.02 Chapter Notes - Chapter 9: Economic Equilibrium, Perfect Competition, Marginal Revenue

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It is impossible for any single buyer or seller to unilaterally change the price of any product. Prices are determined by the overall interaction of supply and demand in a market. A market clearing price is the same as equilibrium price, such that they are both defined as the price where qs = qd. An individual firm"s demand curve is flat at the equilibrium price. Competitive firms must make the following decisions: whether to enter, stay, or leave the industry, whether to produce or temporarily shut down, how much to produce. Total revenue = price quantity ; average revenue = total revenue quantity. Ar = (tr q) = {(p q) q} = p. Marginal revenue = change in total revenue change in quantity. The slope of the total revenue graph is equilibrium price. If a firm"s p > atc, the firm is making + . If a firm"s p = atc, the firm is making 0 .

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